With the popularity of TikTok on the rise, brands are trying to make a mark on this social media platform just like they have done with the other popular ones. TikTok has reported one billion active users every month, and the figures are growing considerably every year.
TikTok has attracted the youth massively, especially the Gen Z who are less than 22 years old. People on TikTok spend at least 60 – 89 minutes watching videos, and that is why you have the opportunity to gain a considerable viewing time from the potential audience.
According to the latest marketing report, a lot of brands are trying to make their way into the ranks of TikTok marketing. There are several reasons why they are trying to do so.
TikTok is one of the biggest social networking sites in the world, and it has achieved this position in just a few years. It has a huge audience that majorly consists of the younger people that can be valuable to a lot of brands.
All of these fantastic reasons make TikTok an excellent place for brand promotions and marketing strategies.
How Can TikTok Marketing Be Beneficial?
If you are wondering why you should market your business on TikTok, then here are some relevant points that you should know –
1. Huge Growing Audience –
TikTok has one of the fastest and most exciting sets of the audience when compared to all the other social media platforms. It has over 1 billion active users, and that number is growing exponentially. Not only the young people below the age of 22 years are active in TikTok, but 29.5% of people are above 25 years of age as well. That is why it can provide the brands with an excellent opportunity to market their products to the right set of people and expect more to come.
2. The Audience Is International –
TikTok is present in more than 150 countries, and its reach can expand to an international audience. The possibility of a post going viral on TikTok is much more when compared to other social media. Therefore any brand which is trying to connect with the audience in other countries, TikTok is a great platform.
3. Video Marketing Is Important –
The primary source of content that you can see and upload on TikTok is video. The platform allows its users to upload videos that need to be within 60 secs. That makes it unique and even more popular. The attention span of the audience is decreasing every day. So, small video content can have a much better effect on people rather than a video that is more than 20 mins long. Videos can also generate more leads and create better engagement as well.
4. Better Engagement –
It is much easier to connect with the people on TikTok than most other popular social media websites like Facebook or Twitter. TikTok allows you to choose a particular genre or theme on which you would want to create videos. You have to use hashtags and participate in different challenges, which allows you to connect with the audience easily. This allows a brand to generate more sales and increase overall revenue.
5. Good For All Businesses –
Unlike other social media platforms, marketing on TikTok is a lot easier for small to medium-sized businesses. There are 5 ways in which you can post an ad on TikTok and promote your brand. Branded Takeovers and Branded Effects are the two most popular of them all. These advertising options offer a better opportunity to the small businesses to attract more people for far lesser money.
6. Easier to Make and Upload –
The very reason why Tiktok creators can upload more than two or three posts every day is because the videos cannot be more than 60 seconds. That is why you can create a bunch of content on a single day and keep posting them for the upcoming week. This not only allows you to break the monotony but also makes the overall task of creating branded videos a lot easier. You just need to get used to it and learn about the right ways you can do it perfectly.
How Can TikTok Transform Marketing?
TikTok is growing at a rate of at least 25.45% every year, and this can prove to be a massive turnover for the brand in the next few years. At such a CAGR rate, it is very much possible that TikTok can easily overtake some of the other biggest social media platforms in the world.
TikTok has brought a huge change in the digital marketing sphere. The huge and immense popularity of the 60 seconds video has also influenced several other social media websites like Instagram to introduce the same feature on their own application.
Instagram Reels have been launched that mimic the same features and tricks of TikTok videos. This tells you a lot about the potential TikTok now has.
Although it will take some time and adjustments to get used to the TikTok ecosystem, if you can utilize its features in the right way, TikTok can prove to be a game-changer.
There are very important things that also need to be followed when you are creating your content in TikTok, like adding the right music, using the correct hashtags, posting very consistently, and so on. You’ll be surprised to know that some of the big brands like Amazon Prime post at least 40 videos every week, i.e., more than 5 times a day.
Without the right consistency and a knack for continually making videos, you cannot build a good audience on TikTok. Be careful of these.
Final Words
Tiktok is heading towards a future that seems to be really bright for the platform. People in more than 150 countries are loving this application right now, and there are more than 1 billion active users who post their content on TikTok.
Even though a lot of brands have not yet identified Tiktok as a good marketing round, you won’t want to miss the train. TikTok has vast potential and has already created a significant impact in the digital marketing space, and if you can start early, you can surely expect some good returns.
