In the world of eCommerce, more traffic doesn’t always mean more profit. Sometimes, the biggest wins come from maximizing the value of each customer you already have. That’s why focusing on your average order value (AOV) is one of the most cost-effective ways to grow your Shopify business.
AOV measures how much, on average, a customer spends during a single transaction. By increasing this number—even by a few dollars—you can significantly boost your revenue without spending more on ads.
In this article, we’ll explore 7 strategic, high-impact ways to increase AOV on your Shopify store. These tactics are backed by proven psychology and enhanced by tools recommended by VT Labs—a top-tier Shopify plus development agency helping brands unlock scalable growth.
Table of Contents
1. Offer Product Bundles and Kits
Shoppers love convenience—and value. Product bundles combine complementary items into a single offer, encouraging customers to spend more with minimal effort. For example, if you sell skincare, bundle a cleanser, toner, and moisturizer together as a “daily routine kit” with a small discount.
Tools to use:
- Bundler – Product Bundles
- PickyStory
Pro tip: Bundles also reduce decision fatigue, making it easier for customers to click “buy now.”
2. Use Volume Discounts and Tiered Pricing
Volume-based incentives are a classic sales tactic that still works like a charm. The more a customer buys, the more they save—creating a win-win scenario.
Example:
- Buy 1: $20
- Buy 2: $18 each
- Buy 3+: $16 each
Try this app:
- UFE Cross Sell & Upsell Bundle
This tactic works especially well for consumable or repeat-purchase items like supplements, clothing basics, or phone accessories.
3. Display Smart Product Recommendations
Personalized suggestions during browsing or checkout can encourage customers to explore—and buy—more. Display related products, frequently bought together items, or items that “complete the look.”
Top apps for this:
- Recom.ai – Upsell & Cross‑Sell
- LimeSpot Personalizer
Conversion tip: Place recommendations near the “Add to Cart” button and in the cart drawer for maximum visibility.
4. Implement Post-Purchase Upsells
Once a customer completes a purchase, their guard is down and their trust is high. Post-purchase upsells take advantage of this window to offer add-ons, warranties, or upgrades—with one click, no re-entering payment info.
Best app:
- ReConvert
This method doesn’t interrupt the buying process—it enhances it after the sale.
5. Set Free Shipping Thresholds
Free shipping is one of the most effective ways to incentivize higher spending. Set a minimum order value (“Free shipping on orders over $50”) and show customers how close they are to unlocking it.
Recommended tool:
- Free Shipping Bar by Hextom
Psychology behind it: People would rather add an extra item to their cart than “waste” money on shipping.
6. Create Limited-Time Offers and Urgency-Based Bundles
Use urgency and scarcity to encourage customers to act fast. Flash sales, “bundle of the week,” or limited-time upsells increase the perceived value and reduce hesitation.
Useful apps:
- Hurrify – Countdown Timer
- Ultimate Special Offers
This is perfect for seasonal promotions or product launches.
7. Reward Bigger Orders with Loyalty Points
Loyalty programs not only encourage repeat purchases—they can also push customers to spend more in a single transaction to earn bigger rewards.
Top loyalty apps:
- Smile.io
- LoyaltyLion
Example: “Earn double points on orders over $75 this weekend!”
Final Thoughts
Improving your Shopify store’s average order value doesn’t have to mean aggressive upselling or overwhelming your customers. When done right, it’s about adding value—through smart recommendations, thoughtful bundles, and relevant incentives.
These strategies not only grow revenue but also enhance customer experience, increasing satisfaction and retention along the way.
Want help implementing these tactics or building custom AOV features for your store? Talk to the Shopify custom development experts at VT Labs. From personalized upsells to smart checkout flows, we help merchants make every order count.
